V magazine has got everyone in the fashion industry's lips moving and it is just the start of 2010. Their new year issue named 'The Size Issue' took a new turn from skinny cover girls like Natalie Portman and moving the attention to 'plus-size' models.
V learnt a new lesson this month with their new campaign, that even with the best of intentions things can still backfire. Their attempt to portray a no matter your size your just as beautiful image was very distorted. Questions emerged on why the two models (Jacquelyn Jablonski and plus-size model Crystal Renn) had to be compared and if using Crystal Renn alone would of given the same effect.
In all fairness V magazine did try to make a stand for what they believe is right. And it is right to think every size should be treated the same. Without the comparison we wouldn't realize that a plus size and general model can look just as beautiful as each other.
Personally, I think its about time 'plus' size models got their turn in the limelight. I put plus in quotation because, with all truth, plus size models are just normal size people who have been branded because they do not comply with the fashion standards of being stick thin. However, models should be mixed. Telling a girl that she is 'too skinny' is just as bad as telling another she is 'too fat'. My interpretation of their campaign is not just to highlight that 'plus size' is beauty but that models and people should be treated equally regardless of their body size - so the comparison was needed.
Designers, photographers and ect listen up - look for the right look not the size!
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